Privacy Policy

Last updated: 07/20/2026

BEWA Fashion UK ("we", "us", "our") operates this store and website, including all related information, content, features, tools, products and services, in order to provide you, the customer, with a curated shopping experience (the "Services"). BEWA Fashion UK is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us.

For the purposes of the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, BEWA Fashion UK is the data controller of your personal information. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.

Personal Information We Collect or Process

When we use the term "personal information," we are referring to information that identifies or can reasonably be linked to you or another person. Personal information does not include information that is collected anonymously or that has been de-identified, so that it cannot identify or be reasonably linked to you. We may collect or process the following categories of personal information, including inferences drawn from this personal information, depending on how you interact with the Services:

Contact details including your name, address, billing address, shipping address, phone number, and email address.
Financial information including payment card information, financial account information, transaction details, form of payment, payment confirmation and other payment details. (Note: full card details are processed directly by our payment provider and are not stored on our own systems.)
Account information including your username, password, security questions, preferences and settings.
Transaction information including the items you view, put in your cart, add to your wishlist, or purchase, return, exchange or cancel, and your past transactions.
Communications with us including the information you include in communications with us, for example, when sending a customer support inquiry.
Device information including information about your device, browser, or network connection, your IP address, and other unique identifiers.
Usage information including information regarding your interaction with the Services, including how and when you interact with or navigate the Services (collected in part through cookies and similar technologies — see "Cookies" below).

Personal Information Sources

We may collect personal information from the following sources:

Directly from you, including when you create an account, visit or use the Services, communicate with us, or otherwise provide us with your personal information;
Automatically through the Services, including from your device when you use our products or services or visit our website, and through the use of cookies and similar technologies;
From our service providers, including when we engage them to enable certain technology and when they collect or process your personal information on our behalf;
From our partners or other third parties.

How We Use Your Personal Information, and Our Legal Basis for Doing So

Under UK GDPR, we must have a valid legal basis to process your personal information. Depending on how you interact with us, we use your personal information for the following purposes, relying on the legal bases indicated:

Provide, Tailor, and Improve the Services (necessary to perform our contract with you, or to take steps at your request before entering into a contract). We use your personal information to fulfil your orders, process payments, remember your preferences, send account-related notifications, process returns and exchanges, manage your account, arrange shipping, enable you to post reviews, and create a customised shopping experience, such as recommending products related to your purchases.
Marketing and Advertising (your consent, or our legitimate interest in promoting our business to existing customers, in each case subject to your right to opt out at any time). We use your personal information to send marketing, advertising and promotional communications by email, text message or post, where you have agreed to receive these or as otherwise permitted under the Privacy and Electronic Communications Regulations (PECR), and to show you online advertisements based on your activity on the Services.
Security and Fraud Prevention (our legitimate interest in keeping the Services secure, and to comply with our legal obligations). We use your personal information to authenticate your account, provide a secure payment and shopping experience, and detect, investigate or take action regarding possible fraudulent, illegal, unsafe, or malicious activity. If you register an account, you are responsible for keeping your account credentials safe, and we recommend you do not share your username, password or other access details with anyone else.
Communicating with You (necessary to perform our contract with you, or our legitimate interest in maintaining our business relationship with you). We use your personal information to provide customer support and respond to your enquiries.
Legal Reasons (compliance with our legal obligations, or our legitimate interest in protecting our legal rights). We use your personal information to comply with applicable law or respond to valid legal process, to investigate or participate in legal proceedings, and to enforce or investigate potential violations of our Terms of Service or policies.

Cookies

We use cookies and similar technologies on the Services, including cookies that are necessary for the Services to function and, where you consent, analytics and marketing cookies. When you first visit our website, you will be shown a cookie banner allowing you to accept or reject non-essential cookies, in accordance with PECR. You can also manage cookies through your browser settings. For more detail, please see our Cookie Policy.

How We Disclose Personal Information

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes subject to this Privacy Policy. Such circumstances may include:

With Shopify, vendors and other third parties who perform services on our behalf (e.g. IT management, payment processing, data analytics, customer support, cloud storage, fulfilment and shipping).
With business and marketing partners to provide marketing services and advertise to you, subject to your rights to object described below. Our business and marketing partners will use your information in accordance with their own privacy notices.
When you direct, request, or otherwise consent to our disclosure of certain information to third parties, such as to ship you products or through your use of social media widgets or login integrations.
With our affiliates or otherwise within our corporate group.
In connection with a business transaction such as a merger, acquisition, or sale of assets, to comply with any applicable legal obligations (including to respond to subpoenas, court orders and similar requests), to enforce any applicable terms of service or policies, and to protect or defend the Services, our rights, and the rights of our users or others.

We do not sell your personal information to third parties for money.

Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services in order to provide and improve the Services for you. Information you submit to the Services will be transmitted to and shared with Shopify, as well as third parties that may be located in countries other than where you reside, in order to provide and improve the Services for you. In addition, to help protect, grow, and improve our business, we use certain Shopify enhanced features that incorporate data and information obtained from your interactions with our store, along with other merchants and with Shopify. In these circumstances, Shopify acts as an independent data controller for that processing, including for responding to your requests to exercise your rights over the use of your personal information for those purposes. To learn more about how Shopify uses your personal information and any rights you may have, you can visit the Shopify Consumer Privacy Policy. Depending on where you live, you may exercise certain rights with respect to your personal information via the Shopify Privacy Portal.

Third Party Websites and Links

The Services may provide links to websites or other online platforms operated by third parties. If you follow links to sites not affiliated or controlled by us, you should review their privacy and security policies and other terms and conditions. We do not guarantee and are not responsible for the privacy or security of such sites, including the accuracy, completeness, or reliability of information found on these sites. Information you provide on public or semi-public venues, including information you share on third-party social networking platforms, may also be viewable by other users of the Services and/or users of those third-party platforms. Our inclusion of such links does not, by itself, imply any endorsement of the content on such platforms or of their owners or operators, except as disclosed on the Services.

Children's Data

The Services are not intended to be used by children, and we do not knowingly collect personal information from anyone under the age of 13. In the UK, a child aged 13 or over can generally give their own consent to use of information society services such as ours; where we rely on consent from a younger child, we will seek the consent of a parent or guardian. If you are the parent or guardian of a child who you believe has provided us with their personal information, please contact us using the details below so that we can delete it.

Security and Retention of Your Information

We take appropriate technical and organisational measures to protect your personal information, but please be aware that no security measures are perfect or impenetrable, and we cannot guarantee "perfect security." Any information you send to us may not be secure while in transit, and we recommend that you do not use unsecure channels to communicate sensitive or confidential information to us.

We retain your personal information for as long as reasonably necessary for the purposes set out in this Privacy Policy, taking into account factors such as whether we need the information to maintain your account, to provide you with the Services, to comply with our legal and tax obligations (for example, UK tax law generally requires us to keep transaction records for at least 6 years), or to resolve disputes and enforce our agreements and policies. Where information is no longer needed, we will delete or anonymise it.

Your Rights and Choices

Under UK GDPR, subject to certain exceptions and limitations, you have the following rights in relation to your personal information:

Right of Access. You have the right to request access to, and a copy of, the personal information we hold about you.
Right to Rectification. You have the right to ask us to correct inaccurate or incomplete personal information we hold about you.
Right to Erasure. You have the right to ask us to delete your personal information in certain circumstances.
Right to Restrict Processing. You have the right to ask us to restrict our processing of your personal information in certain circumstances.
Right to Object. You have the right to object to our processing of your personal information where we rely on legitimate interests, and an absolute right to object to processing for direct marketing purposes at any time.
Right to Data Portability. You have the right to receive a copy of the personal information you have provided to us, in a structured, commonly used, machine-readable format, and to ask us to transfer it to a third party, in certain circumstances.
Right to Withdraw Consent. Where we rely on your consent to process your personal information, you have the right to withdraw that consent at any time. This will not affect the lawfulness of any processing carried out before you withdrew your consent.
Rights Related to Automated Decision-Making. We do not currently make any decisions about you based solely on automated processing that produce legal or similarly significant effects. If this changes, we will provide further information and, where required, obtain your explicit consent.
Managing Communication Preferences. We may send you promotional emails, and you may opt out of receiving these at any time by using the unsubscribe link in our emails, or by contacting us. If you opt out, we may still send you non-promotional emails, such as those about your account or orders.

You may exercise any of these rights where indicated on the Services or by contacting us using the contact details provided below. We will not discriminate against you for exercising any of these rights. We may need to verify your identity before we can process your request, and we will respond within the timeframes required by UK GDPR (generally one month). You may also authorise someone else to make a request on your behalf; before accepting such a request, we will require proof that they are authorised to act for you, and we may still need to verify your identity directly.

To learn more about how Shopify uses your personal information and any rights you may have in relation to data processed by Shopify, you can visit shopify.com/legal/privacy.

Complaints

If you have concerns about how we process your personal information, please contact us first using the details below so we can try to resolve this directly. You also have the right to lodge a complaint at any time with the UK's independent supervisory authority, the Information Commissioner's Office (ICO):

Information Commissioner's Office, Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF | ico.org.uk | Helpline: 0303 123 1113

International Transfers

We and our service providers, including Shopify, may transfer, store and process your personal information outside the UK, including in countries that may not have data protection laws equivalent to those in the UK.

Where we transfer personal information out of the UK, we do so on the basis of a UK adequacy regulation, or by putting in place an appropriate safeguard, such as the UK's International Data Transfer Agreement (IDTA), the UK Addendum to the EU Standard Contractual Clauses, or another mechanism recognised as valid under UK data protection law.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on this website, update the "Last updated" date, and, where required by law, provide additional notice of material changes.